rena's retail adventure

on the road to having a real live storefront, and what she found there.



It's amazing what can happen in a month. We have a storefront lined up, we do final paperwork on it tomorrow, and get the keys by Friday. The store has a phone number. It feels incredibly official when you start paying for utilities and planning new postcards and business cards :)

There is another thousand tasks to do but we are definitely getting to the fun part. It's going to get evil expensive pretty soon but it will be worth it!

The store selling space will be small at first - around 350 square feet. When we make it through Christmas and it gets very slow, we will do some demo and remodeling and open up the space to maybe twice that size. 350 doesn't sound like much, but that is twice as much space as in the Brooklyn shop!


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